Category: Living

Imperial, California - This holiday season, Consumer Reports is taking consumers behind the doors of its testing labs as part of its first-ever interactive video holiday gift guide. The Consumer Reports Ultimate Gift Ideas:

Interactive Video curates some of the most highly-recommended products vetted by Consumer Reports’ experts and can be found at

The video takes viewers on a customized tour inside Consumer Reports where they can choose their own path from an interactive map of the Auto Test Center, Electronics Lab, Food & Fitness Lab and the Great Outdoors Lab. Each lab includes top-rated holiday gift ideas and advice from Consumer Reports experts. 

"Through this interactive video, we’re empowering consumers to choose how they view and experience the gift ideas based on their personal interests,” says Gwendolyn Bounds, Senior Director of Video at Consumer Reports. “Employing new technology like this is part of our broader video strategy to help users engage with our brand’s unique, expert content in fresh ways."

Consumer Reports’ testers and editorial staff chose these gifts ideas based on their expertise and the unbiased testing done in the labs and at the Auto Test Center. Consumers will find top-rated electronics, exercise equipment, eco-friendly lawn and yard gear, cars and more. Consumer Reports purchases all the products they test and accepts no advertising. Consumer Reports partnered with WIREWAX to create the interactive features of the video.

Consumer Reports Ultimate Gift Ideas: Interactive Video

 In addition to top-rated gift ideas, consumers will be able to view bonus features such as exclusive looks into Consumer Reports’ testing process and tips on how to get the most out of each gift. Here’s a look at some of the interactive features viewers can explore: 

 To explore the full Consumer Reports Ultimate Gift Ideas: Interactive Video, visit