Category: News

Shanghai, China - NPD’s Asia Pacific team recently completed its China Toy Usage & Attitude Study. This report, which provides a comprehensive overview of the China toy market, is available for purchase now.

The China Toys Usage & Attitude Study answers a host of critical business questions. Its data and insights can help toy manufacturers and retailers develop winning strategies for success in the China’s dynamic toy industry landscape. Here is a sample of the report’s insights:


Toy industry leaders around the world rely on NPD’s data and insights to help them make decisions with confidence. This report will show China’s toy industry leaders what deep data and expert insights on China toy’s market can do for their businesses!