San Diego Chargers celebrate Hispanic Heritage

San Diego, California - In honor of Hispanic Heritage Month, the Chargers will celebrate Hispanic Heritage Day at the Chargers-Cowboys game on Sunday, Sept. 29 at Qualcomm Stadium.  The celebration will be presented by Pepsi.

“We are fortunate to live in such a diverse community,” said Chargers Executive Vice President & CEO A.G. Spanos. “We’re proud to honor San Diego’s Hispanic community. This is our community and these are our fans.”

As part of the celebration, the Chargers will present the NFL Hispanic Heritage Leadership award to Lidia Martinez, Manager, Corporate Community Affairs for Southwest Airlines. The award recognizes the contributions of Hispanic leaders in each NFL market and is presented by the NFL, Hispanic Heritage Foundation and Courtyard by Marriott. Each award recipient will select an organization of their choice that serves the local Hispanic community to receive a $2,000 donation.

Martinez was selected as this year’s recipient because of her extensive leadership in both the private and public sector. She serves on numerous boards dedicated to empowering under-represented communities. She is Board Chair of MANA National, an organization that empowers Latinas; is Vice Chair of the National Hispanic Media Coalition (NHMC), whose mission is to improve the image and employment of Hispanics in all media; served as a Director of the Congressional Hispanic Caucus Institute (CHCI), and serves as a member of the Advisory Council for the Congressional Hispanic Caucus Institute. She was recently elected to serve on the California State University Foundation Board of Governors and to the Board of Directors of the United States Hispanic Leadership Institute (USHLI).

As part of her selection as this year’s winner, $2,000 from the Chargers and a matching donation of $2,000 from Courtyard will be made to the charity of Martinez’s choice: MANA de San Diego. MANA de San Diego’s mission is to assist Hispanic girls and women by providing mentoring, educational support, and health & wellness training – tools and support they need to succeed in life.

For the pregame festivities, the Liga de Beisbol Infantil y Juvenil Municipal de Tijuana, AC who represented Mexico in the Little League World Series, will be honored by the Chargers.

NBC’s The Voice semi-finalist, Cáthia, will perform the national anthem.

Halftime festivities will feature performances by Mariachi Real de San Diego and traditional ballet folklórico dancers from Chula Vista.

Additional information