Shakespeare, Led Zeppelin, and the FTC?

Washington, DC - Shakespeare coined the line in The Merchant of Venice.  Jimmy Page and Robert Plant referred to it in Stairway to Heaven.  And now it's one of the topics up for discussion at an FTC Roundtable on Wednesday, June 19, 2013.  Any guesses?

"All that glitters is not gold."

Last year, as part of our ongoing review of rules and guides, we asked for comments on the future of the FTC's Jewelry Guides.  You offered feedback on how the Guides are working for consumers and businesses.  After reviewing what you had to say, we think it’s worthwhile to continue the discussion about two particular issues:

  1. The marketing of jewelry made of alloys that contain precious metals in amounts below the Guides’ minimum thresholds; and
  2. The marketing of jewelry that contains a surface application of precious metal (not just gold and silver, but also things like platinum, palladium, rhodium, and ruthenium) over another metal. 

That’s why the FTC has announced a half-day roundtable on June 19th — it’s free and open to the public — where we can talk over the topics.  To help frame the discussion, the FTC has asked a baker's (jeweler's?) dozen more questions.  The deadline for comments is June 5, 2013.  Save time by filing online.

To ensure the event is an unalloyed success, mark your calendar for June 19th.  We look forward to seeing you at 9:00 AM at the FTC’s Conference Center, 601 New Jersey Avenue, N.W., in Washington, DC.  Until then, bookmark the FTC's page for members of the jewelry industry for compliance resources.

Pre-emptive PS to English majors:  OK, OK.  The line from The Merchant of Venice was actually “All that glisters is not gold."

Additional information