Hampton Roads, Virginia - Friday, November 20, 3:30 PM ET: First Lady Michelle Obama will join the Partnership for a Healthier America (PHA) for FNV Live!, an event featuring live musical performances and celebrity appearances – including Jordin Sparks, Gabrielle Union, Ashanti, Estelle, Jessica Alba and more – as well as stunts and challenges led by some of the nation’s top social media creators from Whistle Sports Network.

At the event, the First Lady will deliver remarks highlighting efforts toward marketing healthier options as part of her Let’s Move! initiative.

FNV, short for “fruits and vegetables,” is a national brand focused on increasing fruit and vegetable consumption and sales, led by the Partnership for a Healthier America (PHA) and a collaboration of companies, celebrities, athletes and foundations.  Launched earlier this year, FNV is currently concentrating on two lead markets – Fresno, California and Hampton Roads, Virginia - where FNV marketing has been prevalent, from grocery stores to sports venues.

Earlier this year, the First Lady discussed FNV on

 for more information and follow along online using #TeamFNV.